Orelia 2024 Round Up
What a year it’s been – we’ve had a rebrand, some exceptional Press events, our Brighton flagship store opening, been on trips, hung out with friends & family, along with some celeb spots and are continuing building our community in Brighton, 2024 has certainly been memorable.
A massive thank you to everyone who supports the brand, our wonderful customers, our friends, family and community and to the amazing team here at Orelia. You are the best!
Love Collette x
SEOUL TRIP
We kicked off the year in style, with me and the Head Jewellery Buyer, Emma, heading to Seoul, to create our AW24 collection and meet with makers.
PRESS DAYS
Our first press day of the year was hosted at Amie Wine Studio in London, showcasing our SS24 collection. We also celebrated the launch of our Charm collection with a charm bar event at the London Edition, and an AW press event at a London press studio.
Our PR team, Ange & Hannah, have also worked hard on connecting with our local network here in Brighton, and December saw us host an in store wine tasting event with our local wine experts, Amathus.
SHOP RENO BEGINS!
We acquired our first ever stand alone store space at the end of 2023. The perfect location, in the heart of Brighton, but the building needed a bit of TLC. I took the project management on myself, which was a lot of work (and dust!). But it was so worth it to create the space I had always dreamt about.
Brighton Beach Clean
In August, we continued to focus on our commitment to our community and the beautiful surroundings we are so lucky to be situated in. Teaming up with Surfer's Against Sewage, we headed to our local beach and spent the morning cleaning the shore.
VOLUNTEERING AT SMART WORKS
In September I spent the day at the Smart Works charity Croydon centre, meeting clients and assisting with styling. Orelia have worked with Smart Works for over 5 years now, and the work they do to help women get into work is such a worthy cause. We have an exciting launch coming in 2025 with the charity, so watch this space...
AND OF COURSE, THE STORE LAUNCH...
Finally, after months of hard graft, mess, dust, and endless chasing of tradies, the first Orelia store opened on the 17th October! We celebrated with a fun packed day of meeting customers, giveaways, and celebratory drinks.
I can't wait to see what 2025 has in store for us!
