2024 (So Far), A Round Up
Discover exclusive behind the scenes of what team Orelia got up to this year so far- from campaigns, new collections, press days, and more. Get the inside scoop and be the first to know what's coming next.
Connection Collection
We launched our new SS24 jewellery collection, "Connection" in late January. Inspired by the ideas of support, wellness, and empowerment, our design team found the perfect balance between natural simplicity and emotional connection - see our BTS blog for more. We've loved seeing our gorgeous customers wearing Connection, and can't wait to see more ways you style it!
February Press Day
February saw us invite our vendors, the press, and influencers to view our newest collections (+ a sneak peak of what's to come!). It was so great to meet everyone face to face and get genuine, open feedback and build on great relationships.
We hosted our press day at Amie Wine Studio in Belgravia, London, and set everything up for our viewing. For more BTS footage, checkout our Instagram Highlight for our 2024 Press day.
Something Old and Something New (For You!)
Feb also saw the launch of our first of many Orelia Vintage range. A curated collection of vintage jewellery lovingly sourced by our buying team. With the monthly drops, all pieces are one of a kind or limited edition stock (with just up to three pieces available). Shop these drops before they sell out - all these styles are pre-loved and ready to be worn again by you. Sourced within the UK, these pieces offer a more sustainable way to shop new jewellery. Choose a piece to tell a story - what's yours?
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Valentine's Day Campaign
We invited our customers and community to spend the day with us this Valentine's Day, to talk all things meaningful jewellery and the power of connection. Mums & daughters, sisters, couples and friends came together to share their happiest memories, the jewellery that means the most to them and the stories they hold and what makes them feel truly connected.
Meet best friends, Larrisa, Heather & Sian. Here's what they had to say about what jewellery means to them,
Jewellery holds a memory, every time I put a piece of jewellery on it reminds me of where I bought it from or places I’ve worn it.
To read more from our Meaningful Jewellery campaign, click here.
Expanding the Brand (World Wide!)
So far this year, our Orelia team has already got quite a few stamps in their passports! Claire (Wholesale & Concessions Manager) and Suzanne (Head of Commercial) found themselves in Hamburg & Copenhagen, meeting with wholesalers and finding new ways to expand the brand worldwide.
While Collette (Co-Founder & MD) & Emma (Head of Buying) jet set across the world to the beautiful Seoul, and Hong Kong to start development for our A/W24 collection! Even though they were busy working on the new collection, they still found much-needed time to explore (and get inspired). In Seoul, they explored the night market in Myeong-dong, where they loved to eat the street food and of course, shop!
While in Hong Kong, they stay in a gorgeous area called Tsim Sha Tsui and spent their free time walking along the waterfront after a busy day, and taking in the amazing skyline! Check out this gorgeous photo, snapped by Emma:
New Office + more..
At the beginning of 2024, we moved into our new office space - right in the heart of Brighton's South Lanes. First thing to unpack - our coffee machine! Then, we worked on setting up our new space, including a gorgeous new buying room. And now that we're all settled in, we're excited to say that we will be opening a new retail store on the street level coming this summer 2024. Find us on Google, our new address is 5 Prince Albert Street, BN1 1HE. We can't wait to meet you!
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