Sun, Style & BTS: Our Summer Campaign Uncovered

Come away with us to the French Riviera and step behind the scenes of our summer campaign shoot. Think golden sunshine, sparkling waters, and stunning jewellery — the ultimate trio. Get ready to soak up the vibes, meet the dream team, and see how the Côte d’Azur collection came to life. What more could you ask for?

Kayleigh Marsden

Behind The Scenes of Orelia's Summer Jewellery shoot

Sun, Style & BTS: Our Summer Campaign Uncovered

By Kayleigh Marsden

Come away with us to the French Riviera and step behind the scenes of our summer campaign shoot. Think golden sunshine, sparkling waters, and stunning jewellery — the ultimate trio. Get ready to soak up the vibes, meet the dream team, and see how the Côte d’Azur collection came to life. What more could you ask for?

The Inspiration:

For this shoot, we really wanted to capture the essence of the collection we were shooting - Côte d’Azur. Inspired by the laid-back luxury of French Riviera styling, our goal was to create imagery that embodies summer and that effortless sophistication we all dream about.

As always, it was important to that the style of the shoot reflected our signature Orelia aesthetic while staying true to the spirit of the collection itself. So our creative producer Lorna, got straight to work pulling together the ultimate moodboard - and we’re giving you a little sneak peek…

The Location:

Gorgeous summer jewellery? Check. Dreamy moodboard? Done. Location? Where else… the iconic French Riviera.

Since the Côte d’Azur collection was inspired by the effortless charm of the Riviera, it only made sense to shoot the campaign right where it all began.

Our team scouted the dreamiest hotel – Hotel Des Lices in St. Tropez - complete with the perfect colour palette, sun-soaked corners, and stunning backdrops to make the jewellery truly shine.

So at the beginning of April, our team packed their bags and headed to the South of France to bring the Côte d’Azur collection to life.

https://www.hoteldeslices.com/fr

The Dream Team:

No campaign shoot is complete without the talented team behind it. While the final images may look effortlessly picture-perfect, there’s a whole lot of planning, styling, and creativity that goes on behind the scenes to make the magic happen.

This shoot was brought to life by the dynamic duo — Lorna, our brilliant Creative Producer & Junior Buyer, and Emma, our Head of Buying. Not only did they create the Côte d’Azur collection itself, along with our Jewellery design Fi and our Founder Collette, but they also scouted the dreamy location, handpicked the perfect model, and pulled together the incredible team that made it all happen.

The face of the campaign? The amazing @lygiacerski a long-time Orelia favourite who brings such a natural energy to every shoot. Hair and makeup were in the expert hands of @makeupbypaulinee_, and the stunning photography? All thanks to the talented @marinatyson.

And let’s not forget Hannah, our Social Media Assistant, who was there to lend a hand and capture all the behind-the-scenes moments that made this shoot one to remember.